The Nelo Farm is a modern poultry farm based in Enugu, Nigeria, specializing in the sale of chicken (broilers, noilers, turkeys) and fresh eggs. The client sought a digital solution to streamline product ordering, enable account creation for customers, support bulk orders, and automate restock notifications — all with a smooth, mobile-friendly shopping experience.
We built an intuitive e-commerce platform powered by WordPress and WooCommerce to fulfill these needs and enhance the farm’s direct-to-consumer operations.
Challenge:
Before the redesign, The Nelo Farm had no digital infrastructure to support customer self-service, bulk ordering, or delivery coordination. Orders were mostly handled manually, leading to errors, lost sales, and limited scalability.
Solution:
We delivered a custom-tailored online storefront with:
A secure account system so customers can sign up, log in, and manage orders
Bulk ordering capability for wholesalers and large events
Stock availability notifications via email or SMS
A seamless cart and checkout experience, including delivery details
Backend systems to help the farm manage inventory and customer communications efficiently
A mobile-optimized layout to accommodate rural and urban customers alike
This platform allows the business to reach more customers and reduce dependency on manual interactions.
3.5 weeks, including product catalog setup, customer journey design, plugin configuration, and live testing.
Bulk order form
Stock alert notifications
Responsive design for mobile users
Delivery address management
Over 200 customer accounts created within the first 60 days
80% decrease in order processing time
Reduced order errors with automated confirmation & stock alerts
Enabled bulk buyers to place high-volume orders without friction
Positioned the farm for expansion into other regions with scalable digital operations
Positive feedback from customers for ease of use and quick delivery coordination
